The customs of welcoming the God of Wealth during the Spring Festival include the traditional rituals of "thanking the stove" to express gratitude to the God of Wealth at the end of the year, offering sacrifices to the God of Wealth on New Year's Eve, praying for new year blessings and passing on incense to the God of Wealth, and inviting the God of Wealth to place the wealth position on the fifth day of the first lunar month; it includes the ancient music of sending off and welcoming gods and the fire-bathing drum dance; it includes festive activities such as preparing New Year's goods, lighting reunion lanterns, carrying firewood home, the God of Wealth walking on the streets, and Zhao Gong sending blessings.
Zhaogong Mountain and Zhaogong Ancestral Temple are the origins of the most widespread folk activity of welcoming the God of Wealth during the Spring Festival, which is also the most widespread folk activity in China.